“I began experimenting with the actual concept trailer aspect around December of 2020,” says Connor, owner of the pop culture platform SLUURP. Now, some platforms are using the concept trailer as a content stream rather than their soul output. After that followed a version of Marvel’s Avengers: Infinity War – to date it’s clocked up 19 million views. Instead, they decided to splice together existing clips from movies set in space, backed by research of past comics and theory videos – their subs skyrocketed. However, when we started editing, we realised that what we had filmed was terrible and didn’t look serious at all,” he said. “We created a mask for the main villain, made a costume, and started shooting. Take one? A trashy trailer for The Force Awakens. Inspired by a GTA 6 parody, the duo went into production. Recounting a story worthy of a big-screen Bildungsroman, Vladimir remembers making films on the video editor of his first phone – a Nokia 5228 – creating trailer-like montages to entertain his friends, before getting his first computer. Started by friends Vladimir and Ivan, it began due to the friends’ shared love of movie trailers while growing up. While Long is wary of those jumping on the concept trailer bandwagon for the wrong reasons and those rushing out ideas, he recognises there’s a lot of talent out there.įor a long time, Long was pretty much by himself soon, though, successors assembled, including Teaser PRO. “I’ve always had an affinity for modern trailers, so the ability to then create my own and watch people react to something I made will always be an amazing feeling,” he explains. It all began ten years ago with Smasher, a YouTube channel started by freelance video editor Rob Long. Sure, you’re less likely to find the new A24 mapped out – but it’s playing to a crowd of video game, animation and action fanatics, marvelling at imagined plot twists. YouTube is stuffed with them right now, there are scores of superhero sequel teasers (with a particular focus on the tangled web of Spider-Man spin-offs) plus a load of Netflix prototypes (including a freshly-inked Squid Game 2). Pretty much every major commercial film now gets the trickster trailer treatment. The culprits? The concept trailer community – a coterie of creatives making unofficial trailers for upcoming (or even non-existent) films and posting them online for everyone to see and, perhaps sometimes, believe. Perhaps, if you have an eye for the ersatz, keep tabs on the film release calendar or just scroll down to the comments, then you’ll have realised that it was all just one big tease – a fake, fan-made trailer. And, well, if the creator has done a good job, that’s all, folks. Backed by a bona fide banner, a verified account handle and millions of views, you hammer the touchpad. At some point or another, while scrolling through YouTube, it’s likely you’ll come across a new trailer for an upcoming film that you’re desperate to watch.
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